Isn’t it sad that there are still a lot of dental websites that make the mistake of not focusing on the user experience that their sites provide? Sometimes, people can barely look at the site because the text is hard to read or the colors are too contrasting and they hurt the eyes.
Gathering information and writing content are not the only important components of a website. More than anything else, it is the experience that the site provides the visitors that can define its success.
Put the right headings
Headings and subheadings and categories are important for a site’s user experience. Don’t ever think that the reader never notices the headings. Subconsciously, your web visitors find it easier to navigate your site when everything is categorized accordingly.
The most effective headings and subheadings are clear and straightforward, similar in length, parallel in structure, and directly related to the title of the article and the content.
Use authentic images
Though it is tempting to use stock photos, it is best to avoid stock photos altogether because they don’t do your SEO any good. Stock photos look impersonal and devoid of character on your dental websites whereas photos you took yourself or by a professional photographer are full of life and relate directly to the content of your website.
Use a lot of white space
How you write the content is not the only thing that matters when it comes to providing information to your web visitors. Equally important is the visual appeal of your text. Called the white space, it is the blank space between the letters, words, lines, paragraphs, and images.
White space is critical because it gives readers room to breathe. Reading a text with enough white space is more inviting than reading one long paragraph that’s almost a pain to look at.
Make the site interactive
Don’t be plain and boring. Stop using flat and static text and images on your dental websites. You can make the whole site interactive by allowing the words and the images to interact with your visitors’ mouse or pointer. For example, the color of the text or menu item can change when the pointer hovers over it.
An explanatory text can appear when the pointer hovers over a product image or name. There are also many widgets and apps you can install on your website that will allow web visitors to engage and interact with it.