As a dentist beginning your own dental practice and website, one of the first things you must do is research the right keywords that you can use to power up your dental SEO. But the questions is, how do you find the right dental keywords? While there are many common mistakes that dental website owners do, the biggest one is setting up the wrong keyword for your content and website.
List Down The Dental Services That You Offer
Here are the most common dental services being offered by dental practices: dental checkups, teeth cleaning, teeth whitening, braces, dental fillings, root canals, dental bridges, dental crowns, and dentures. Any one of these can be your main keyword while the others can be your secondary keywords to be thrown around a blog post.
After you have done listing down the services, each of this area could also be your starting point in researching for more keywords. What words are associated with each service? Those could be your possible keywords.
Understand Your Clients
In a nutshell, your keyword is the search query used by potential customers to land on your website. These are the terms used on Google, Yahoo, and Bing. The aim is for your website to be one of the first five links that’ll appear on the search engine’s results page. To turn your services into keywords, you need to understand how your customers need them. For example, braces are needed by people with misaligned teeth. That could be your keyword associated with braces.
Your keyword should offer solutions to an otherwise unsolvable problem that faces your patients. Each of your keywords should be solving a problem for your patients. While they will use basic keywords like teeth whitening and dental fillings, some will also scourge the search engines with search terms related to what and how they are feeling. That’s why it’s important to understand the mindset of your patients.
Use SEO Tools
Aside from researching dental SEO keywords on your own, you need to use SEO tools as well. Tools such as Ubersuggest, keyword.io, and serp.com/tools/keywords are going to suggest search queries that are most commonly associated with your root keyword. You can enter the root word “teeth whitening” and the tools will come up with related search terms for the root keyword.
Then, you can check the popularity and other suggested keywords through Google. By simply entering the term on the search bar, Google will have at least 10 suggested search terms for you. Google Adword Planner, for example, is a tool that helps you see the traffic that each keyword generates.