What You Get From Analyzing Dental Practice Marketing Metrics
They say that numbers are the best reflection of the success of your business. When you are a success, your sales are going to increase. When you are a failure, there’ll be no interests generated by your products and services. This is what metrics are. They are numbers that tell you important information about a […]
Dental Practice Marketing: Do You Have a Weak Team?
Something that plenty of dental practices don’t understand when it comes to their dental practice marketing is the fact that no matter how good of a marketing strategy you have, even if you pay for the very best in the industry, it’s not going to do you much good if you’re working with a weak […]
How to Market New Tech With Your Dental Practice Marketing
Like other industries, the dental practice marketing and the dental industry as a whole will see its own fair share of progress and evolutions. And as a dental practice, it is your professional responsibility to stay up-to-date with the industry’s current standards. Of course, being the professional that you are, you are more than happy […]
Dental Practice Marketing: How to Use the Internet to Engage
Every business knows how important it is to continue engaging with customers. It is through engagement that these customers will get to know about the dentists’ products and services. That’s why client engagement should be a part of everyone’s dental practice marketing. By talking with customers—whether in real life or on the internet—everyone will get […]
Dental Practice Marketing 101: Responding to Negative Reviews
Like it or not, online reviews are a huge part of any dental practice marketing strategy. After all, these are going to set the tone for your overall online reputation and are a huge deal for plenty of potential patients. If your online reviews don’t look good, then you will miss out on a lot […]
Dental Practice Marketing: How To Promote New Dental Technology
You just invested in new technology for your dental practice. Of course, you want everyone to know that you are innovating so they’ll want to avail of your products and services. You can use this little bit of information for your dental practice marketing. The question is, how can you do that without sounding and […]
Coming Up With an Effective Dental Practice Marketing Strategy
One of the biggest misconceptions that people have when it comes to their dental practice marketing is the idea that great strategies can easily happen as soon as you make the decision to hire a dental marketing company. While it is true that a good marketing company will know a great way of approaching your […]
Why Are Demographics Important in Dental Practice Marketing
Business owners need an edge over their competitors. Dentists, for example, need to find a target market that is solely theirs. They do this by identifying their target market through demographics. This is the key factor in determining which group of people fit the mold of the ideal patient in dental practice marketing. Demographics is […]
Dental Practice Marketing 101: Improve Collections for Your Practice
A lot of people make the assumption that running a dental practice is a piece of cake. Run your dental practice marketing, wait for patients, and repeat until success. Unfortunately, life is rarely so simple. There are plenty of moving parts that are involved in the success of a dental practice, and it’s going to […]
How To Use Images Properly For Dental Practice Marketing
Many advertisers and marketers preach the importance of images and videos on ads and promotional materials. They couldn’t be farther from the truth. Visual appeal is important for dental practice marketing campaigns. How can a full-text ad appeal to your audience? However, you cannot use just any image or video. The material has to be […]