How Insurance Issues Affect Dental Marketing
Let’s admit it. Dental services aren’t exactly the cheapest medical services that one can avail of. Many times, dental services are more expensive than having your cholesterol checked out or going for a dialysis session. That’s why it’s important that your dental marketing strategy would include the acceptance of all major insurance policies. This allows […]
Should You Use Social Media Influencers for Your Dental Marketing?
Are you desperate to grow your followers on social media? Do you want to increase the web traffic of your dental websites? Do you think you have done everything to get as many patients to notice your dental practice but to no avail? There’s another thing that can drive web traffic on your sites and […]
How Your Site’s Landing Pages Can Help Your Dental Marketing Strategies
A landing page is used in conjunction with your pay-per-click ads. Every time a web user clicks on a PPC ad, the user is led to a landing page, which has a separate URL address from your main website’s address. It works as a standalone on your website. But for the landing page and the […]
How Improvements in Your Landing Page Can Boost Dental Marketing
First, let’s define what a landing page is. The landing page is a stand-alone web page on your website that works with the pay-per-click ad or a keyword inserted in blog posts. A good landing page will give the web visitors more information about the ad or keyword that they clicked. The landing page should […]
How Online Dental Appointments Can Help Dental Marketing
What a big difference allowing online dental appointments will make in your dental practice. If you will only allow patients to set the schedule via your website, they will turn into loyal clients in the future. They may even recommend your dental clinic to their peers. If that’s not the kind of dental marketing strategy […]
Dental Marketing: 5 Things That Happen With Effective Facebook Ads
The ads on your dental clinic’s Facebook page should be driving web traffic and increasing the conversion rate of your dental website. Those are two signs that your dental marketing is working properly. With over 1.8 billion active users a month that spend nearly an average of one hour per day browsing through their news […]
Dental Marketing: Training Your Team to Attract and Retain Patients
You are doing the best you can to market your dental clinic. You are hiring a dental marketing agency to produce strategies and techniques. You attract the right patients. You retain them. You created a good relationship with them. But here’s the question, do your employees believe in your company? Do they know how to […]
Understanding How Patients Find Your Clinic Is Key to Dental Marketing
You’ll never be successful in figuring out what you need to do with your dental marketing if you don’t understand what your patients are looking for. Or better yet, how a dental patient looks for and finds a dental clinic. Think about your own past. Why was your dentist your dentist? It was because of […]
Dental Marketing: Using Facebook Ads to Target Potential Patients
We’ve heard success stories on Facebook. We’ve heard people who managed to leave their regular jobs and go full-time on their side jobs after posting an ad on Facebook. Dentists should take a closer look at how Facebook ads can attract patients. With enough research, dental marketing strategists can create Facebook ads that not only […]
Signs It’s Time to Hire a Dental Marketing Company
Running a dental practice might seem like a fairly straightforward thing, especially to those on the outside. After all, you’re done with the hard part, which was finishing dental school and becoming a dentist. So all you have to do is wait for patients to show up and you can go ahead and help them, […]