Dental Patient Marketing: How to Win Back Lost Patients
No dentists are going to be okay seeing their patients leave. Once they realized that they are losing patients, they should immediately think of a dental patient marketing strategy that will re-attract patients to their practice. Losing patients to another practice could be the lowest point of your professional life. However, it’s far too normal […]
Dental Patient Marketing: Tips for Making Original SEO-friendly Content
If there’s one rule you should remember about creating SEO-friendly campaigns for your dental patient marketing, it’s to write truly authentic content. You cannot claim to be the best in the industry if you copied your content from other websites. You cannot be a cut above your competition if you cannot offer something unique to […]
Dental Patient Marketing: Create More Engagement on Dental Websites
Dental patients are unique in such a way that they are everywhere. They are the Silent Generation. They are the Baby Boomers. They are the Millennials. They are Generation Z. In a way, they are even the Alpha Generation. So, as a dentist, how can your dental patient marketing speak to all these different generations? […]
Running AdWords Campaigns for Your Dental Patient Marketing
It is easy to realize that your dental practice needs dental patient marketing strategies. After all, no business can survive without one. What’s hard is identifying what strategies are needed by your dental practice. With so many options out there, it can be difficult to pinpoint one strategy that would take your practice to success. […]
4 Things Your Website Should Have to Help Your Dental Patient Marketing
Your website will play a big role in the success of your dental patient marketing strategies. You cannot have a substandard website and expect your marketing strategy to become a success. Everything starts with how your patients interact with your website. If they find your website unhelpful, they may not be too happy dealing with […]
Dental Patient Marketing: Being Involved in the Community Is Important
It goes without saying that dental patient marketing is important. All dental practices know that. However, it’s difficult to identify what method works best to market to your patients and reach your target audience. When talking about marketing to patients, one cannot help but think about the importance of engaging with the community. We all […]
Dental Patient Marketing: Direct Patient Engagement and Probability of Success
Healthcare has always been very personal. But because people depend primarily on insurance, they could not decide for themselves—what they need and how they can fulfill those needs. Your dental practice can change those ways by using very specific dental patient marketing strategies. These tactics should include many aspects of the patients’ healthcare history, as […]
How to Use Call-to-Actions for Dental Patient Marketing
To be successful, a dental patient marketing strategy must have a killer call-to-action. These are words or buttons that patients can click on to respond and take action. A CTA button intends to lead the patients to more information about the dental practice or a dental promotion. Think about the websites or emails you received […]
Dental Patient Marketing: Designing for a Patient Marketing Strategy
Designing a dental patient marketing strategy takes time and effort. As dentists, you should do your due diligence in researching what matters to your target audience. Your primary concern is to answer the many questions that your audience has. For example, they want to know about your products and services. You have to make a […]
Dental Patient Marketing: 5 Methods That You Should Use in Your Practice
Everyone understands the importance of dental patient marketing in dental practice. Any profession will be hard-pressed to survive without marketing. But it’s not just knowing that you need to market the dental practice. It’s understanding what needs to be done. There’s no one right answer to how you should market your dental practice. There are […]