Dental SEO is one of the most popular forms of online marketing that is very much in use today, not to mention, one of the most effective ways of obtaining organic traffic for your website. The reason why this is highly sought after is that organic traffic is still the number one source of conversions for any website.
However, plenty of practices and businesses tend to shy away from handling SEO because of how intimidating the entire process can get. This can be attributed to the fact that the entire SEO process can seem very technical, with all of the analytics and keyword research involved.
Of course, if you want to avoid all of that, you should look into working with a dental marketing company to handle your dental SEO. But it does help to learn about the basics of this to help you understand and appreciate this better. Read on to learn more about the basics of your SEO and how it works with your content marketing strategy.
Quality content is the key
SEO has come a really long way from when it was first introduced to the world. When the internet was still young, website owners realized that they could game the system by stuffing their websites with all kinds of keywords to get their websites to the top of search engines.
They didn’t even have to use related keywords, as any keywords would do, as long as it was used frequently enough. Today, with the evolution of SEO algorithms, there is now a stronger emphasis on good quality content and its value on your readers. Even if you pay for the very best SEO tools, none of that is going to do you much good without good-quality content.
Keywords
Keywords may not be the thing that gets your websites to the top of search engine results, but it does play a significant role in your SEO and content marketing strategy. These keywords are the phrases and words that are being used to help users find your content and website.
It’s always important to note that keywords are meant to be used sparingly, and should not be stuffed into your content at every possible opportunity, which can be a cause of a penalty or a ban.
Also, it’s important to remember to do your keyword research properly and to incorporate relevant keywords into your dental SEO. If you end up using unrelated keywords in your content, this is grounds for a penalty as well.