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While there are a lot of things that you should do for your dental websites to make a good first impression on your clients, there are only a handful of things to remember to avoid when designing and managing a dental practice website. But while the list is short, these things must absolutely not happen to your site because it creates a negative impression both of the website and your practice.

Putting all info on the homepage

This is the number one mistake that people make when creating their dental websites. They think that visitors like to see all the information dumped on the homepage. Wrong, wrong, wrong. It looks cluttered and unprofessional. It looks careless and sloppy.

People like seeing organized things, even when it comes to the websites that they visit. This is a small mistake that can cause you lots of customers who will simply click away the moment they see your homepage looking all cluttered. Make sure to use images, videos, texts, and a lot of white space on your homepage.

Having a stagnant website

Many dental websites are guilty of this one—they build a site only to leave it with a few information. Visitors of your website who won’t find any useful information will not likely book an appointment.

What they want is information on your clinic hours, prices of your products and services, and ways to contact or reach you. Your website needs fresh content on a regular basis and you need to change its SEO, keyword, and design trends to keep up with the times.

Making it difficult for clients to reach you

Your dental websites might have a contact sheet but the mobile number may not be clickable. Most people are not really in the mood to memorize a number and type it on their phone to call you. They want the process of reaching out to you be seamless and easy as possible.

A contact form that asks for too much information up front is another no-no. If you want your web visitors to book an appointment, you need to make it as easy as possible for them to contact your dental clinic.

Neglecting the benefits of SEO

So you think because you’re in the medical field, you don’t need to optimize your website for search engines. People look for dental practices on Google all the time. If Google does not recognize your website as a legitimate source of information, you won’t likely appear on the search results. And remember, people will only click on the first five links that Google will come up with. If you’re not even on the first page, you will likely fall into obscurity.