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The way SEO has affected dental websites has changed drastically as online technology continues to grow and evolve over the years. Before, all you needed to get your website to the top of search rankings is simply by using a lot of keywords.

Nowadays, there are a lot of factors that influence your website’s ranking on search engines. In fact, it is now so sophisticated that sometimes when two different people look up the same keyword or search term online, the websites’ orders in the search rankings may vary.

Understanding what influences this can help you understand how you can narrow down your SEO and dental marketing strategies to make sure that your dental websites are number one to the audiences that you’re targeting. Read on to learn the reasons why your dental websites may vary in rankings.


One of the most important factors that influence how your website shows up on search results pages is the location of the person searching the targeted keyword. If your users are looking for a specific product or service, their current location can play a significant role in what search results will show up first for them. They are more likely to see results that are based in their current location.

User history

If your users have been looking for a specific service for quite some time, search engines will give you results that are more relevant to your search history. It places a priority on search keywords and results that follow the trend of your previous search results. To get accurate search results, you have to clear your cache and cookies, or going incognito and searching again.

Your device

Mobile technology is more of an influence now more than ever and it can play a role in how high your dental websites can show up in rankings. If the user is using a mobile device to look up something, search engines are more likely to give them mobile websites as results. So if your website isn’t mobile-friendly, this might be a problem for you.

What can you do about it?

With all of the factors that influence how your dental websites rank, what can you do to make sure that your website is the one that users see? You have to do a lot of research into your target audience and understand their online habits.

Once you have your research, you can amend your current dental marketing and SEO strategy to make your website as visible as possible to the right user base.