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Understanding whether your dental marketing efforts are paying off requires know-how and an array of complex techniques, but it’s important to learn how you can interpret the data and see results to further improve its chances for success.

Trying to grow your dental practice? There are a number of ways you can prove your marketing efforts are working, and it’s important to be able to guarantee that your efforts are producing results. Successful marketing will improve new patient numbers and referrals, as well as improve the experience of current patients.

Understanding your marketing results helps guarantee that you’re investing time and energy in a strategy that actually works. Here is a tips guide on how to tell if your dental marketing efforts are paying off.

Make Use of Marketing Data

Before we get into techniques for interpreting marketing data, it’s important to establish a few rules about what you should be doing with your information.

Since getting new patients is only one key benefit of great dental marketing, it’s important to measure all of your marketing efforts, not just those related to attracting new patients. This includes maximizing the experience of current patients, generating word-of-mouth referrals, and growing your influence and brand visibility.

Collect data on every aspect of your marketing efforts, from the performance of social media posts to the demographic makeup of your mailing lists. Gathering as much information as you can help create a comprehensive view of your efforts, which you can use to maximize your results.

Checking Out Key Stats

Once you’ve started a marketing campaign, track its progress in a dedicated project management tool. Look at key stats such as views, clicks, and feedback to get a sense of how your target audience are finding the content you’ve created. If these numbers are low after a while, it might be time to reimagine or repurpose the content to make it more interesting.

No matter what kind of marketing you’re doing, key analytics for dental practices should include: website visitors, clicks, and conversions; views, likes, and shares of social media content; reach and responses generated by email campaigns.

Important analytics to measure the engagement of your Facebook page. As you look at these numbers, ask yourself if the profile pictures and descriptions of your business are consistent and current. Is the content of your Facebook page engaging and believable? Are you consistently pushing patient-targeted offers? Check out this guide for running a successful Facebook dental marketing campaign.

Normal trends and fluctuations in analytics data are a natural part of the marketing process, so don’t be too alarmed if numbers fall or rise suddenly. It’s essential to look at the big picture to understand if trends are leveling out or heading in a positive or negative direction.