Digital dental marketing services are quickly becoming the norm in the ental industry, and for good reason. As traditional marketing gets more and more expensive, smaller dental practices are seeking out ways to market their own practices in a highly competitive local industry. This is where online marketing comes in.
Online marketing has provided smaller businesses the opportunity to be on the same level as larger practices and businesses while still achieving the same results at a fraction of the price. However, for those unfamiliar with the industry, it can be fairly intimidating. To help you out, here is a rundown on some of the basics of digital dental marketing services.
Social media marketing
Nowadays, social media is so much more than a platform for communication and sharing funny images. Because of its widespread use, plenty of online marketers have found merit in using it as a marketing tool for their dental marketing efforts.
When done right, social media is a platform that is ripe with marketing potential. When using social media marketing, this is usually carried out through user engagement and the utilization of targeted ads directed at target audiences.
SEO
Even if you don’t know anything about digital dental marketing, SEO is one of the most recognizable terms within the industry. This is because SEO is one of the oldest forms of digital marketing still very much in use today.
Before, SEO simply relied on blackhat techniques like keyword stuffing that tricked search engines into putting their sites on the top of search results. Nowadays, good content is the number one factor that helps determine your site’s ranking.
PPC
PPC or pay-per-click marketing, when done right, can be used to boost your dental website. PPC can be used to bring your website to the top of search engine results for specific keywords that you’re targeting. It’s a simple and inexpensive way to increase your site’s visibility while you drive more traffic to your website.
What makes PPC so great for small businesses is that you only have pay for the clicks that you get, so you can work on a limited budget. A PPC campaign is a good complement to your existing SEO strategy since it directs traffic to your website while you work on your SEO.
Email marketing
While it seems rather outdated, email marketing is still a highly effective form of dental marketing and can be used with great success to help retain existing patients and help convert potential patients. Email marketing is great for user engagement as well.