Do not fear competition in the industry or profession. Competition is good for any profession because it keeps you on your toes. It does not allow you to be complacent with your dental patient marketing. It will force you to keep innovating and to stay ahead of everyone. When you have monopolized the industry, you tend to become relaxed and satisfied with the smallest things. That is not the road to success.
Know Your Competition
Research your competition in the area. Get to know them and what they are up to by signing up for their newsletter. You can also call them and book an appointment, so you’ll get an idea of what kind of services they provide. Is this stalking? Yes and no. Plenty of businesses and professions do this. You should know that your competition is doing the same thing. You have to be better than what they are offering. If you’re behind, patients won’t choose you.
Highlight Your Difference
What makes your dental clinic different? What do you offer that others don’t? Make sure that these products and services are highlighted on your dental patient marketing strategies. Patients are always looking for dentists who can offer them something different than what they are used to.
Know Your Customers
Competing efficiently means knowing your customers. What do they want and what do they expect? When you can offer your patients what they want, that will enable you to compete better.
Are you aware that 80% of companies don’t have enough customer data to understand how their patients choose a dentist? By simply knowing your customers, you can build a clientele and create a strategy that works for them.
Look After Your Patients
Although you should always be looking for new patients, that does not mean you should forget the old ones; the ones who have been with you since the beginning. If you will introduce a new product or service, make sure to inform your current and past patients about it. Taking care of your customers will ensure that you will never lose them to other dentists.
Knowing how to deal with your business competition is important for the success of your own dental practice and dental patient marketing. Spend time researching your competition and the activities and promotions they have.