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So many things are happening in Google all at the same time. The algorithm is constantly updated to target new standards. Any new change can alter the game of digital maneuvering forever. That’s why it’s important to know your dental SEO basics. These things—mobile optimization, metadata, and keyword density—will be your guiding principles to improve the conversion of your marketing videos.

Do Keyword Research

What is the first thing you do when you think of a new concept or idea? You go online to check whether there are similar concepts applied and executed by other companies, right? This is the same with creating a dental SEO-rich marketing video. You want to use the right keyword so people will find it and not get lost in the labyrinth of search engines. If your YouTube channel or your website don’t have that many followers or web traffic yet, we suggest targeting low-competitive keywords, so your video content will attract high-value traffic.

Know What Your Audience Wants

Knowing your audience is the most basic principle of creating a marketing video and boost your dental SEO. Learn what makes them visit a website, click on a link, or book an appointment with a dentist. Some of the things you can do are to interview people via your Facebook page, commission an online survey, and do a simple Google search to know what questions, terms, and keywords people are using.

Use Metadata

Metadata such as the meta title and the meta description aren’t only for blogs and news articles. These are great for photos and videos, too. Before uploading your video on YouTube or on your website, put a well-crafted meta title, meta description, and tags on the backend link. These things are the ones Google will recognize to index your webpage. Without this information, your video content will fail in its goal of increasing the amount of web traffic your webpage generates.

Create A Video Sitemap

If you’re still finding it hard to rank on Google despite creating the right message on the video content and using the proper keywords, you should look into creating a video sitemap. The video sitemap provides Google with metadata about the video. This is why the meta title and meta description are important. Google can find these things, along with the category title, running time, and intended audience. This information will help Google recognize the rich video content on your website or YouTube channel.