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Even if the dental marketing strategies currently work for your dental practice, you should make it a point to learn about new trends in the industry. Failure to update your strategies will only hurt the business in the long run.

The worst mistake you can do for your business is to not do anything—not learn new things, not follow trends, not experiment with new strategies, and not reach out to clients.

Sticking With The Same Strategy Forever

The dental industry is a growing one. The competition is tough and every year, there are thousands of dentists graduating from universities and passing the board exams. These are all your competitions.

Can you imagine sticking to one marketing strategy forever? Keep reading about what works and what doesn’t work. There’s no harm in experimenting with new dental marketing strategies and seeing if they work for your practice or not.

Stuffing Your Website With Keywords

Before Google becomes especially smart with its algorithm, web designers and developers can trick the search engine into thinking their sites are a legitimate source of valuable information. They do this by keyword stuffing the content of the site.

Most of the time, the article doesn’t provide any real value information-wise but because it is loaded with keywords, Google will rank the site. Today, Google only requires a 2% to 5% keyword density for every article. That means most of your article must contain relevant information for maximum effectivity of your dental marketing strategies.

Engaging In Spam Marketing

The surest way to lose the trust and confidence of your patients is to send them numerous emails, newsletters, and coupons on a weekly or daily basis. While you have access to their contact information, that does not give you the right to bombard them with marketing and promotional materials.

There are three ways to do communicate with them effectively: have their permission to send emails and newsletters, do not overdo it (twice a month is ideal), and use security measures to protect their information from hackers.

Maintaining An Old and Clunky Website

The most common problems of an old website include slow loading speed, unresponsiveness to mobile devices, and low domain authority. All of these affect the site’s SEO and Google page ranking.

Your prospective patients may also reject your website and dental marketing strategies because it doesn’t load fast enough for them and they can’t view it well on their smartphones and tablets. Neglecting to update your website with timely design trends can prove costly to your dental practice.