Traditional marketing will not work as effectively as digital and content marketing. If you want your dental marketing strategies to be competitive, you have to use your site’s and social media profile’s content to drive patients to your clinic. Traditional advertising campaigns will not produce the same results they once did. Because consumers have a lot of information at the tip of their fingerprints, it is highly unlikely that they will get impressed by hard advertising.
Consumers now want to be convinced that they are making the right choice. They no longer want to be pushed into buying something or subscribing to something. They understand the power they have as consumers or as patients. They are more demanding. They are knowledgeable. They want quality content that will boost their knowledge about any given topic.
126% More Lead Growth
Small businesses with blogs get 126% more lead growth than those without. For a dental practice, that’s a huge number. Can you imagine missing out on the same number of patients you now have? If your clientele list is at 100, there are more than 100 people out there who could’ve gone to your clinic but didn’t because of the lack of blogs.
This only shows that more than looking at your profile and experience, patients are also considering what you have to say about a variety of dental topics. They want you to reach out to them. They want to see you investing in knowledge-sharing.
82% of Consumers Feel Positive After Reading a Blog
When it comes to dental marketing, failure to have good content is a huge mistake. Surveys showed that 82% of consumers feel confident and positive after reading a blog custom-written for them. They feel that the dentists, in this case, are in control of their dental problems. Through the blogs, the dentists can show that they understand their patients and what they are going through. This is the kind of message that patients want to read in a blog.
Content Marketing Costs 62% Than Other Traditional Marketing Strategies
If you have to think of just one reason to invest in content marketing, here it is: content marketing generates over three times more leads as outbound marketing. It also costs 62% less than what traditional marketing campaigns do. Can you imagine a dental marketing strategy that gets more audience, but costs 62% less? That’s something that you shouldn’t miss.
These are the three things that you should remember about dental marketing and why you should choose content over other forms of marketing materials.