Your dental websites About Us page is one of the most important pages on your site. It’s where you introduce yourself and your practice to potential patients, and it’s also a great place to build trust and credibility.
When writing your About Us page, be sure to include the following information:
Your name and qualifications: Be sure to include your full name, as well as your dental qualifications. If you have any specializations or areas of expertise, be sure to mention them here as well.
Your experience: Include information on your experience in the dental field. If you’ve been in practice for a while, be sure to mention how many years you’ve been treating patients.
Your approach to dentistry: Explain what sets your approach to dentistry apart from other practitioners. Do you focus on preventative care? Do you use the latest technology and techniques? Let potential patients know what they can expect when they come to see you.
Your team: Introduce your team of dental professionals, including hygienists, assistants, and office staff. Patients want to know that they’ll be in good hands when they come to your practice, so be sure to put their minds at ease by introducing them to your team.
Your location: Include your dental practice’s address and a map of its location. If you have multiple locations, be sure to include information on all of them.
Your hours: Let potential patients know when you’re open for business. If you offer extended hours or emergency appointments, be sure to mention that here as well.
Your services: Give potential patients an overview of the services you offer, from routine cleanings and exams to more complex procedures like dental implants and orthodontics. If you offer any unique services, be sure to highlight them here.
Your payment options: Include information on the payment options you accept, including insurance plans, credit cards, and CareCredit. Patients want to know that they can afford your services, so be sure to give them all the information they need to make a decision.
Your testimonials: Include testimonials from satisfied patients on your About Us page. These personal endorsements from people who have used your services can be very persuasive, so be sure to include them if you have them.
By including all of this information on your About Us page, you’ll give potential patients everything they need to know about you and your practice. And that will go a long way toward building trust and credibility – two essential ingredients for successful dental marketing.