Previous studies have shown that around 97% of consumers use the internet to search for businesses, products, and services they want to acquire. Furthermore, it has been discovered that almost 40% of consumers abandon a website if it takes more than 3 seconds to load. These are just some of the many reasons why every professional dental service provider should have their own online presence, and this typically takes the form of dental websites.
Every professional service provider should invest in a professional website to promote their services, foster brand awareness, and connect with potential clients. Due to the increased mobile connectivity and easy access to wifi services, dental clients can access your dental websites from anywhere and anytime. This makes it convenient for them to book appointments or get information about the services you provide.
Here are a few benefits that a professional dental website can bring to a dental practice:
Improve user experience and enhance customer service
When clients can easily access your website, it becomes very convenient for them to book appointments, inquire about services or get additional information about you and your practice. It improves the customer experience, as they no longer have to wait on the phone or send an email for information, which risks the possibility of being ignored or receiving a delayed response if they choose to contact you in this way.
When clients can get the information they need through your website, it improves their sense of comfort and ease as they book their appointments, thereby leading to great customer satisfaction and improved conversion rates.
Strengthen your brand awareness
With a professional dental website, you can tell your story and promote the services you provide in a way that is compelling and best shows off your expertise. Potential clients will be able to get a sense of who you are and learn about the value you bring to the community.
Be found in search engines
With over 80% of internet users worldwide using Google to access search engines, it is impossible for a professional service provider such as yourself not to have a website if you want to be found online. Without a website, your potential clients will not be able to find basic information such as your opening hours, location, or even who you are on search engines. A website will boost your online reach and improve your visibility on SERPs, which leads to an increase in website traffic and exposure to potential new clients.
If you are already getting traffic to your website, then it’s time to start thinking about how you can use that traffic to generate conversions, whether that’s a paid install with Google AdWords or a conversion leading to a booking or purchase.