There is a lot of work and resources that go into a dental marketing strategy, which is why it can be very frustrating when you don’t get the results that you initially expected. With something like PPC, or pay-per-click, this can be especially frustrating, as this is a form of marketing that you need to pay for and monitor carefully.
When done right, PPC can be a valuable source of leads for your practice, but it can be nerve-wrecking if you see that your dental marketing ads don’t seem to be showing up online. So what could be causing this? Learn more here.
Google has classified your ad as irrelevant
One common reason why an ad will not show up is likely due to the fact that Google may have classified your ad as irrelevant, and will not show it. Keep in mind that Google’s main function is to provide users with the most relevant content and ads that can help them meet their specific needs and information.
Your budget has been depleted
PPC ads rely heavily on your set budget, and if you run out, then your ads will no longer run, simple as that. It’s important to coordinate with your dental marketing company to determine how much of a budget you are able to work with so that you can come up with a PPC ad campaign that gets you the results that you are looking for.
If you try to aim for high-volume keywords and don’t have the budget for it, more often than not, your PPC ad budget will be quickly depleted before you see any meaningful results.
Best schedule for ads
Some marketing companies like to set a schedule when they run ads for dental practices because they found that certain time frames give better results than others.
If you are fretting because your ads don’t seem to be showing up, then you should check in with your marketing company to determine if they have implemented a set schedule for when they’re looking to run your ads.
Outside the determined scope
Another reason why your ads might not be running could be due to the fact that the ads you have now could be outside the determined scope of your target demographic.
Keep in mind that your PPC ads need to be as targeted as possible in order for you to see any kind of results, so if your ads don’t fall under a certain scope, then there is no reason for audiences within that scope to see your ads. If you’re worried about how narrow your current scope is, you should remember that a narrow scope is more likely to bring results compared to a wide, general one.