There are plenty of important pages on your dental websites, and each one is needed to improve the professional look and brand of your dental practice. However, out of all of the pages on your dental site, the “About Us” page is one of the most important, but can be one of the most difficult to get right.

It can be a challenge for dentists to talk about themselves, especially when this information is meant to be used to convert price shoppers into patients. As long as you have some key pieces of information on your About Us page, this can go a long way in boosting conversion rates on your dental websites.

Remember that this page is for the patient, not you

When you write your About Us page, it’s important to remember that these pages are not for you, but for the benefit of your patients. Patients check out this page to learn more about your practice and to see whether you are the right dental professional for their dental health needs.

So you need to take a look at your practice from the perspective of a potential patient. Think about what a patient wants to know about a dental practice and include this on your page. You want to sell your professionalism to the patient, and one way to do that is through this page.

Use professional photography

One of the most important things that a patient will look for in the About Us page is a closer look at who the people behind the practice are and the state of the clinic. This is another way of showcasing your practice’s professional qualities, not to mention, the competence of your staff. To highlight this, invest in professional photography to give patients a clear look at what they can expect when they visit your dental practice.

Credentials shouldn’t be the main point

While professional credentials are good to hear on your dental websites, keep in mind that your About Us page should not be focusing on these. Your patients will want to know your professional capacity, but what they’re more interested in is your capacity in helping them with their dental health needs.

What you want to focus on is your interest in providing your patients with the help they need to take care of their oral health and what you can do for them to maintain or improve it.