When it comes to modern dental marketing, your dental websites are going to be one of the most important tools that you can use. After all, your dental site is where your patients will be headed if they want to learn more about your practice’s range of services.
Your dental site will host all of the features that your patients will need to make their dental health experience is a good one. If you’re looking to make sure that your dental websites succeed, then you have to invest in some quality content, especially to bring in new patients. To help you out with this, here are some simple content tips to help you attract new patients.
Position yourself as a local authority
The dentist is a scary experience for many people. In fact, there are people who could be going through extreme dental pain and still refuse to go to the dentist because they’re afraid of the dentist.
One way to set their fears at ease is by positioning yourself as a local authority. Your site content should reflect a professional and authoritative tone that can help reassure new patients that you are a professional that can be trusted when it comes to their dental health.
Patient reviews and testimonials
In line with helping reassure potential patients that dental health services aren’t that big of a deal, one way of attracting new patients to your practice is by highlighting current and past patients’ reviews and testimonials. This will help give potential patients the reassurance that they need and will tell them that your dental practice provides quality services that patients have been happy with.
If you’re having difficulty obtaining patient reviews and testimonials, then you can look into incentivizing it. For example, you can offer patients a small discount if they take the time to leave a review on your website or social media.
Content focused on basic dental health
Many new patients start out by being curious about the state of their dental health which is usually triggered by a dental problem. If they find that the problem is more serious than originally thought, then they will schedule an appointment with a dental practice.
You can provide basic information about dental health and address concerns that people may have about their dental health. At the bottom of the content, you can provide a link to a related service that you provide that they can avail of if they have concerns about their dental health.