Routine visits to the dentist have changed. We schedule these visits differently. What patients need to do when they arrive has also changed. The expectations around the manner by which we visit dentists have already adapted to the new norm. Today, patients will go to dental websites first before knowing about the safety measures before they schedule an appointment.
That’s why it is important to set your website apart. You need emphatic and timely messages to make sure your patients know that you care about keeping them safe; that you follow safety protocols to ensure that your staff is protected from contracting and transmitting the coronavirus. More than anything, you must understand that people are more stressed than ever. They need to find solace. They need your website to offer stability and comfort amid such turmoil.
The demands of patients have changed in the past year. Patients want your website to be compassionate, trustworthy, and useful. More than finding the information they want, patients also seek comfort on your website. What content they are going to find there will play a big role in assuring them that they are making the right choice by choosing your dental practice.
Why is it important to be emphatic about your patients’ needs? During this time, a dentist is far from what people need. A visit to one may even be stress-inducing to many. If they realize that you’re more for-profit than you are for their safety, they will use that against you. Your patients want to know that you care about keeping them safe. That’s why it’s important to be sensitive with your content and to provide information that will guide your patients through the process of making an appointment with you.
So, when should you post these messages? At the beginning of the pandemic, dentists reached out to their patients to ask how they were doing. Some of them might have even used their dental websites to post more information about how to take care of their dental and oral health at a time when they cannot visit their dentists. They also offered online consultations for emergency cases. Their websites also became a way for them to provide the details the patients need once restrictions have eased and patients were allowed to make dental visits again.
Show customers that you care about them through the content posted on your dental websites. This is the single most important thing that you can do right now.