Any dental practice knows that new patients are the main goal of any dental marketing strategy. While there are plenty of ways that you can get new patients through the door of your practice, keep in mind that one of the best ways that you can get new patients is through patient referrals. A patient referral is when an existing patient recommends your practice to someone that they know.
If they take them up on that recommendation and choose your practice for their dental needs, then you have a new patient. This is a patient referral. Referrals can be a rich source of new patients, which is why you have to maximize these. Read on to find out how you can make use of your dental marketing strategies to boost your patient referrals.
A good way to improve patient referrals is by incentivizing the act of referring a patient. This is a good tactic to use because it encourages new patients and helps with retaining existing patients. There are a number of ways that you can incentivize patient referrals.
For example, for x number of new patients that an existing patient refers, you can offer them something, like a free cleaning, or a percentage off their next procedure. You can even offer it as a bundle.
For example, when an existing patient manages to pull off a successful referral, you can offer the reward as something that will benefit the both of them. This way, both of them would be encouraged to go through the referral process, which boosts patient referrals.
Boost existing patients’ perception of your practice
Of course, offers and rewards can only take you so far. One way to increase your chances of patient referrals is to show them that your dental practice is worth referring.
Not only should you be providing them with the best quality dental services, but you should also make their experience at your practice a good one. Everything from how your staff greets them, to how you provide them with the instructions for their aftercare will have an effect on patients’ perception of your practice, so make sure that you provide your patients with an experience that they would want to share with the people that they know.
Use social media
Social media is one of the most powerful dental marketing strategies that are available today. You can also use this as a way to encourage patients referrals. By encouraging patients to leave a review of your practice, potential patients can see these, which will convince them to go to your practice for their dental health needs.