People don’t like going to the dentist. Now, that’s an understatement. If you are a dentist and you don’t realize that your patients will do all they can not to have to return to you, then you are fooling yourself. In order to market your dental practice better, you have to be honest with yourself. What can you do to make people not only need to call you but want to deal with you as well? It’s dental marketing.

The reason why patients don’t like going to the dentist isn’t always about the painful treatments and procedures. Sometimes, it’s plain old customer service. They don’t like the way they are being treated in your clinic. They don’t like how hard it is for them to reach out or contact you. So, why not make everything easy for them? As part of your dental marketing, make sure to keep their convenience in mind.

That’s why you should seriously consider paying that top spot on Google’s search results page for click-to-call ads or mobile call-only ads. The main goal of these two strategies is to encourage web users to call so they can book an appointment. Click-to-call ads are usually available on Facebook and Google Ads. You will usually find a small “call” button on the side of the company’s name. Clicking that button will automatically trigger your phone to call the number associated with that button.

It’s an effective way to promote a dental clinic—as well as its products and services—because it’s so convenient for the patients. All they have to do is click on the call button to schedule an appointment. Aside from that, it’s worth noting that mobile call-only ads are equally successful and satisfying.

Google said that most healthcare-related searches are done on mobile phones. And with one in every 20 Google searches related to healthcare, you shouldn’t miss this opportunity. But it’s more than marketing on social media and search engines. You need to create mobile call-only ads. You need to look at these numbers to understand just how important this is:

First, 40% of searches happen from a personal computer or laptop. Second, 53% of searches are done on the smartphone. And third, 7% are done from their tablets. This data tells you one thing, mobile is here to stay and it will continue to dominate the future. This also means that people who are searching for your practice on search engines need one thing—to conveniently be able to set an appointment with you via features such as call-only ads.