You have encountered chatbots before this article. Surely, you have. If you accessed a Facebook page one of these days and inquired about a certain product, an automatic reply will appear on your screen. When you answer the question, another reply will come in. That’s a chatbot. You are basically interacting with a robot that’s programmed to answer you depending on how it is taught. When it comes to dental marketing strategies, no dental practice can survive without using a chatbot in this highly competitive market.
Just how competitive the market is? Your patients or customers don’t want to wait for an hour for your answer. When it takes you an hour to get back to them, trust that they already found another dentist that they will go to. That’s why it makes sense to invest in a chatbot. It’s not an expensive investment, but it gives you so much more than it is worth.
In the simplest of terms, chatbots are efficient; so much so that you can do other things while the chatbot takes care of your patients. Yes, they can make an appointment with a robot. All the chatbot has to do is provide the information to your patients. They can then choose the date and time that’s best for them.
So, while you are off doing something else, a program schedules appointments for you. It is a flawless system, and will only need your intervention if the interaction with the patient becomes too complicated. Also, it is up to you to program the chatbot to respond smartly and with relevant information.
Takes Care of Your Patients
When you’re busy with the operations of your business, it’s easy to neglect the messages that go into your inbox. But patients don’t like to wait. They certainly don’t like feeling that they’re being neglected. A chatbot can take care of them for you. As a result, you won’t have to lose them. They won’t have to look for other dentists to go to because they already made their appointment with you, albeit with a chatbot.
But patients don’t care about that. All they want is for their questions to be answered, and to be able to book an appointment when they want to.
Intelligent and Learning
A chatbot can learn. It’s a highly intelligent tool that dentists use for their dental marketing strategies. At first, it will only answer basic questions. But slowly, the chatbot will learn to answer complex and tricky questions, too. And because they do, they reduce the amount of work you and your employees have to do.