Branding isn’t limited to small businesses alone. Professionals like dentists need it, too. Once you have developed your brand, dental marketing campaigns will improve. People are going to recognize you as an expert. They will see you as someone credible to provide dental services. You will see a big difference in your sales and appointments once patients recognize your expertise in your field.
Why do you bring your child to a particular pediatrician? If that pediatrician is out of town, why do you feel uneasy bringing your kid to a different doctor? They’re the same, aren’t they? The purpose of their profession is to heal people and save lives. So, what makes these two doctors different? You rely on the other pediatrician because he/she earned your trust and respect. Over time, your relationship with this pediatrician has grown. You trust that they will do what’s best for your child.
The same can be said for dentists. You go to a particular dentist, even one that is miles away from where you live or work because this dentist earned your trust. Do you remember what it was like to go to a different dentist than the one you have been accustomed to when you were little? Do you remember that time when you realized you are too far from home that it’s impractical to drive seven hours with a toothache to see your dentist? That’s when it dawned on you that these professionals are much more than doctors, dentists, engineers, and what-not.
You follow them because they are a brand. They’ve earned your trust through the years of service they provided. These are the people you trust.
Think of your brand as your reputation. The more you improve your brand, the better your reputation will be. And the better your reputation is, the more patients are going to want to make an appointment with you. This generates more patients because of the positive impression that your company gets from its target market. The patients will most likely want to work with you because your brand has been reliable.
Your logo is the first thing that people will remember about you. This is how your profession gets recognized. Can you imagine Coca-Cola using another font for their products? How about Nike’s and Adidas’ logos? Don’t you think it will be entirely different if these two companies suddenly change their logos?
This is why consistency in branding and dental marketing is important. Your target market must continue to recognize and trust your brand.