This coronavirus pandemic shifts the focus of businesses and professional services online. Since physical distancing is in place, even dentists cannot see their patients in person. The lack of available PPEs for healthcare workers is also alarming and effectively reduces the capacities of dentists to deliver essential services to their patients. So, they turn to dental websites, one of the few channels they have right now to reach out and engage with their patients.
Dentists are programmed to remind their patients about upcoming appointments and updates on dental procedures and products. They update their patients about the latest innovations in dental care. They educate them about proper oral health hygiene. They even help them deal with toddlers who don’t want to brush their teeth.
But this connection has effectively been dismantled by the pandemic. All that remains to them now is reaching out to patients via social media channels, email, and dental websites. The most practical way to engage with them is through the website, of course. Here, dentists can post blog articles, infographics, videos, and so much more. They can chat with patients via forums. They can post about the schedule of their online consultations. So yes, in this time of a pandemic, your ally is your dental website.
Blogs and Videos
If you haven’t been creating blogs and videos for your website, now is a good time to start. When was the last time you updated your blog site? When was the last time you made an effort to create a video that will show patients how to clean their teeth properly, how to floss, or what happens during a root canal procedure? This is the best time to start diversifying the content of your dental websites, too. It doesn’t always have to be about how your clinic operates. You can talk about industry news and trends, too. You can talk about technology and how it affects the industry. Lastly, you bring your patients to speed on how the pandemic has affected your business operations.
The dental industry is directly impacted by the coronavirus epidemic. Creating infographics and animations showing how the industry was impacted will contribute to your patients’ better understanding. Learn how to create amazing infographics on the pandemic, as well as various issues that relate to your profession. Your patients will most likely go through infographics than watch a five-minute explainer video or read a 500-word article.
During this time, you need to be creative. You need to find ways to reach out to your patients. This is the only way that your dental clinic will be able to survive the pandemic in flying colors.