Survey forms are integral to dental websites. If you are not publishing these forms and asking your patients to answer them, you are missing out on the chance to get to know them better. These questionnaires will help you understand what your patients expect from your dental clinic. Their answers will make you a better dentist and service provider. From their answers, you’ll have an idea of what kind of strategies and techniques to employ in your clinic. This makes you save time and money that you would have otherwise spent on marketing and promotions.
However, web visitors are mostly annoyed by the survey forms that keep popping on your screen. imagine opening a homepage and being asked to answer a survey even before you were able to browse the rest of the page. Wouldn’t that irritate you?
But as dental websites, you need these forms, so what are you going to do about it? You need to strategically place these forms in a way that won’t annoy your customers. You cannot surprise your patients into answering these forms. You have to make them believe that it is necessary for them to answer these surveys; that the results of the survey will be good for them, too.
Never Flash Survey Forms After the Homepage Loads
If there’s one thing you shouldn’t do, it is to flash the survey form immediately after the homepage loads. No web visitors want to be “forced” to answer the survey even before they had the chance to navigate the site. How are they going to answer the questions truthfully if they don’t have an impression of the site and the services that you offer?
Instead of asking patients to answer the survey after they land on the homepage, give them a few minutes before flashing the form on their screens. You can also wait until they decide to exit the website before asking them what made them want to leave without booking an appointment.
Timing is everything when it comes to surveys on dental websites. You have to visualize how your patients are going to navigate on your site. Sometimes, an exit survey may not be the best strategy. Other times, it’s the most opportune time to ask customers for this “favor.”
Make sure that your surveys are well-written and that you keep the questions to a minimum. There’s no use asking multiple questions if you mean the same thing. If you’re going to ask for personal information, just ask for the email address. You don’t need to ask your patients to fill up too many fields.