Are you desperate to grow your followers on social media? Do you want to increase the web traffic of your dental websites? Do you think you have done everything to get as many patients to notice your dental practice but to no avail? There’s another thing that can drive web traffic on your sites and socmed accounts. It’s the use of influencers for your dental marketing. Yes, that’s right. Why not partner with social media influencers (given that they have the right niche) to promote your practice?
Admittedly, it’s not going to be easy to persuade influencers to give you a shout out on their profile pages. Unless they are your friends or true fans of your products/services, a lot of them will ask for compensation in exchange for a chance to tap into their growing social media power. How much an influencer will charge for a sponsored post will depend on how many followers he/she has and how much influence he/she has on these followers.
There are many types of influencers, but the most important types you should know about are the mega influencers, the macro-influencers, the micro-influencers, the thought leaders, and the loyalists. The mega influencers are the likes of Kylie Jenner. The macro-influencers have between 50,000 and 300,000 followers and produce high-quality content that’s topic-specific. The micro-influencers have a lower number of followers than macro-influencers, but they are more locally known.
Thought leaders are known in a given industry and they produce content for a particular niche. Loyalists are those who have supported a brand from day one. They will speak up for the brand even if they aren’t paid by these brands.
A dental marketing campaign can be complemented by the right influencer. Dental practices rarely have the money to hire someone like the Jenners or Kardashians because their sponsored posts reportedly cost $1 million each. However, you can find a micro-influencer, which is the perfect type for a dental clinic, because their opinions are respected in the local community. Since dental clinics are essentially local businesses, you can earn the trust of these micro-influencers and hopefully, they’ll drive traffic to your pages and dental websites.
Influencer marketing is the future of all kinds of marketing, including dental marketing. The use of the power of these influencers can cause an impactful change in your dental practice. Not only will it grow your own followers, but it will also boost your clinic’s reputation.