Dental SEO is one of the most effective forms of online dental marketing that you could be using for the benefit of your dental practice. However, this is not something that should be taken lightly, as you need to make sure that this is done properly in order to get the full benefit of it.
If you don’t handle your SEO properly, there are consequences to this, as your website may get penalized as a result of it. If you want to make sure that you end up with the right marketing company to handle your SEO, you need to take your time to compare the differences between the different kinds.
Between a large dental SEO company and a smaller one, which would be better for your needs? One would assume right away that a larger company is better because of their wider scope, but it’s a lot more complicated than that. Here are some of the differences between hiring a large SEO company and a smaller one.
Large SEO company
At first glance, it might seem like choosing a large SEO company for your needs is the right way to go. After all, wouldn’t it be better for your dental practice if you have as many people working on your dental marketing?
Not only that, but larger SEO companies are capable of scaling your practice to fit a wider audience when needed. However, there are a few specifics that you need to take into consideration before you decide to work with a larger SEO company.
For example, if you are a smaller, more local dental practice, then you cannot be sure that trusting a larger SEO company would be the better choice because they might not be familiar with the local area, and that knowledge is essential to the benefit of helping your practice succeed within a local area. Because of this, you should make sure to take this into consideration when making your decision.
Small SEO company
If you are considering a smaller dental SEO company, then you should know that the benefits of a smaller company are directly opposite to the larger ones. Smaller SEO companies can work closely with small dental practices to help you appeal directly to a local audience, as well as customize your SEO according to your budget. However, if your goal is to scale to a larger audience, then a smaller dental SEO company might not be the right choice for your practice.