When it comes to marketing your dental website, dental SEO and PPC advertising blend well together. If executed properly, these two could bring your dental practice to growth and success. While SEO is a long-term marketing strategy that will continue to bring business to your practice, PPC is a short-term one with results that you can measure immediately. It ensures that patients are going to see your ads and visit your website. It’s a way to get patients now. SEO is a cost-efficient strategy that has a long-term goal of making your website relevant to your patients.
Let’s look at them more closely below.
SEO tells search engines what your website is about and what it contains. Your link can show up on the search results when people search for relevant keywords. Yes, that’s probably the most important component of a dental SEO strategy—finding the right keyword that will rank.
There are a lot of factors that can render your website popular on search engines, but the most popular is on-site SEO. It is adding content on your website that uses the relevant keyword so that search engines can display it for those keywords.
The effects of SEO are long-lasting. You’d have to pay someone to generate content for your website, but the impact of SEO on your website is priceless. Leads from search engines have a 14.2% close rate while traditional marketing has 1.7%.
The PPC model works like this: you bid for a keyword and when you won the auction for that keyword, your ad will run immediately for that keyword in a particular position on the search results page. Of course, the position of your ad will also depend on the keyword relevance and the quality score. So, that’s it. That’s all you have to do. You have to win the bid and your ads will run.
You’ll only pay for the ad when someone clicks on it. Essentially, you are buying visits to your site rather than earning them through organic search.
PPC is a short-term advertising strategy. You will immediately see the results because the ads will run as soon as you win the bid. You also don’t need to worry about your site’s ranking on the search results because as long as the keyword is relevant, a link to your site will appear on top of the page. And since you don’t pay for a fixed price, you have total control of your ad spending.