There are many dental marketing tips that you’ve chosen to execute in the past years. Are they all effective? Did they bring new patients to your practice? Not because the strategies are expensive means that they are going to bring more patients. How much you can spend on your marketing efforts does not equate to good results. It’s sad, but it’s true. It’s a reality that marketers and dentists have to live through every day.
Thankfully, you don’t need thousands of dollars to create a great marketing plan. Although traditional dental marketing strategies aren’t going to cut it anymore, there are inexpensive ways to market your practice in the 21st century.
Use Email Marketing
You know, email marketing isn’t dead. It’s barely starting. So many businesses rely so heavily on social media that they forget about how effective email marketing is. Do you know that it’s still the most effective marketing methods on the internet? Checking their emails is the first thing that 66% of people do. They check for work and personal emails. Your email should be in their inboxes when they wake up in the morning.
Believe it or not, but over 90% of adult patients want a better relationship with their doctors or dentists. They want you to remember them. Whether it’s reminding them of an appointment or requesting a referral or sharing the latest dentist news, emailing customers is going to be great for your practice.
Ask for Reviews
Consumers trust online reviews, even the ones written by strangers. More than 79% of your potential patients will look at reviews before they sign up for an appointment. They check reviews on Google, Facebook, Yelp, and relevant dentist directories.
Bring Your Listing to Dental Directories
A dental directory tells patients you’re legitimate and reputable. Consumers and patients are research-obsessed. They search for information about you before they book an appointment. They look up ratings and reviews. That’s why it’s important to get your practice listed in dental directories. Aside from Yelp and Google My Business, you should also be at the American Dental Association, The Dentist Hub, ZocDoc, Dentists.com, Dentist Directory, and RateMDs.com.
Create Dental Videos
It’s obvious but it’s worth mentioning again. Create videos that explain dental procedures, alleviate the fears of patients, and introduce the dentists in your practice. Investing in video marketing will benefit your practice in ways you cannot even imagine. If you look at most successful dental marketing strategies, you’ll find videos at their core.