Dental SEO is constantly changing. This is because search engines such as Google, Bing, and Yahoo are changing its algorithm at least five times a day. Google, for example, can have multiple changes in a day. These changes update the information that these search engines can gather. It will allow websites to get more visitors and attract more leads.
Any business worth its salt should have an SEO strategy that aims to raise brand awareness, attract new customers, and retain old ones. It is the goal of every business to rank high on these search engines’ results.
Choose Long-tail Keywords
Long-tail keywords are less competitive than short and one-word keywords. They are more specific and targeted. These are known and used as the head keywords. This means that these are the main keywords used on a website. For example, it is hard to rank for a keyword such as dentist. Other dental practices are using the same keyword. They’ve probably used it better and longer than you. What makes you think you can compete with that?
But if your keyword is more specific such as emergency dentist in Lakeland, Florida, you’ll have a better response. Google will have an easier time indexing your site because it directly refers to the user’s queries.
LSI or latent semantic indexing is a kind of mathematical equation that the search engine uses to connect relevant keywords to each other. It is a core component of dental SEO. It may sound scary hearing the word “mathematical,” but LSI is actually not that complex.
One of the simplest ways to find out the relevant keywords associated with the main keyword is to go to the bottom of Google’s search result. There, you’ll find a list of associated and related searches done by other Google users. You can use these keywords, too, to promote your dental practice and drive more traffic to your site.
Write Easy-to-read Content
Dentistry is such a technical and scientific topic. Sometimes, you cannot help but write about it like others will easily understand what you’re trying to imply. Stop yourself from using jargon. Be careful with the words you’re going to use because otherwise, no one’s going to understand what you want to impart. They’ll leave your website without understanding the message you want to send. That’s an ineffective way to use dental SEO for your marketing efforts. It’s a total waste of time to produce content that your readers are not going to understand.