The one thing that brands and companies get wrong about influencer marketing is thinking they need a bigger budget than they actually do. They don’t seek these influencers unless they have thousands of dollars. But that’s not how it works. Influencers can work with x-deals, meaning you’ll provide them free service in exchange for their honest reviews about your dental services. Whatever they share on their websites or social media can have a big impact on your dental SEO.
Influencer marketing is a valuable strategy you should integrate into your marketing campaign. But if you’re relying on a group of paid influencers to promote your brand, you’re doing it all wrong. You can also advocate your brand using clients who had a good experience with your services in the past.
One of the first steps you can take to harness influencer marketing is to talk to your past patients. Many of these have social media following that you can reach out to. They have friends, families, colleagues, and acquaintances who can be convinced to try out your services after reading a positive review of your dental practice. It’s not always about money when we talk about influencer marketing. It’s also about strategizing the best way to shine the spotlight on your brand.
Whatever your patients or influencers want to share about your dental practice, you can post these on your website and social media profiles. If you want, you can also turn these into a video format, so that people with less time to read can simply play the video.
However, if you do have the money to deal with influencers, don’t get too hyped up and choose influencers who are not going to make valuable content for your dental practice. You have to choose them well. Don’t work with the one with the most number of followers. They’re not necessarily the people you need to market your dental practice.
Work with the ones whose audience you want to reach. Follow these influencers closely so you can see if their markets are the right one for you. Check out who’s following them and commenting on their posts. Check the level of engagement they get from their followers. It’s one thing to work with a successful influencer. It’s another thing to harness that success and route it to your own business.
What you need to know about brand advocacy is to start small and grow your dental SEO from there. You can make changes as you go along marketing your brand.