Anybody who has been working with or for dental practice marketing will happily tell you that in today’s online landscape, content should be one of your main priorities for the benefit of your marketing strategy. It doesn’t matter if you pay for the very best professionals and strategies out there, if you don’t have the quality content to back up your strategies, then it’s not going to do you much good.
Not only should you be concerned about the quality of the content that you’re putting out, but you should also understand the best mediums to convey that content. To help you out with this, here are some content types for your dental practice marketing that work.
One of the prevailing trends in the world of online marketing today is the fact that video content is in high demand today. Because of this, more dental practices and businesses alike are trying to figure out how to incorporate video content into their marketing strategies. Fortunately, there is no end to the possibilities of what you can do with good video content.
You can create video testimonials from patients, educational videos to help patients understand the dental procedures that they’re going to undergo, and even a virtual tour of your dental practice. In this case, your imagination is the limit to what you can and can’t do with a single video.
Of course, blog posts will always have a role in the world of content marketing. The great thing about blog posts is that they are relatively easy to create, and as long as you take the time and effort to do them properly, they can go a long way and can be extremely versatile.
You can use them, not only on your website, but in other applications as well, such as your social media marketing, and they go a long way in helping your SEO strategy. Creating articles for blog posting is one of the most affordable types of content that you can invest in.
Keep in mind that to the layperson, the dental industry is something that is wildly misunderstood. Not only that, but it can be downright scary at times. Because of this, it is highly recommended that you invest in infographics, which is a great medium for dispensing difficult information in a way that it is much easier to take in and absorb. This is usually accompanied by images, which go a long way in helping illustrate the information.