Does your article or blog need images and videos? Yes, it does. There’s no getting around it. What you need to focus on is these photos’ dental SEO. For many content marketers, all they know about SEO is to use well-researched keywords on the articles that they compose. They forget mostly that SEO is everywhere—in images, videos, navigation, and backlinks. Almost every component of a webpage must be optimized for search engines. Otherwise, you’re losing a very big chunk of your potential market.
Use the Right Image
The first step is to find the right images and videos for your blog content. Stop using stock photos for your blog. These have never been beneficial to any blog article or webpage. Google hates the idea of websites using stock images. It is so easy to create original content and media that your website should be punished if you don’t make the effort to do so.
Aside from using original photos, you should also make sure the photos reflect the messages you want to convey to your market. The images you use on your website should fit your marketing campaign. Otherwise, these images will only hurt your dental SEO.
Choose the Right Filename
Are you aware that your image’s filename can affect its ranking on search engines? Your keyword should be on your image’s filename. This means that if your image is that of a smiling patient, the filename should be like this: “dental-patient-happy-smiling.jpg.” You wouldn’t want your images to get lost among the multitude of photos that proliferate on the internet, right?
Use Responsive Images
This is really important for websites. Use responsive images because about 80% of your target market is on mobile devices. They will browse your website using their smartphones and tablets. So, you need to allow them to book appointments using their phones. But how are they going to do that if your messages and images get lost because they are not responsive? They need to understand your campaign before you can convince them to set up an appointment.
Reduce File Size
Do you know that web users have about five seconds’ worth of patience to wait for a website to load? When your website is filled with high-quality images, the pages cannot load as quickly as you would want them to. Another important step to ensure good dental SEO ranking is by scaling down the size of the images on your website. Compressing the images to the smallest size possible will not affect its quality.