Are you asking yourself if your news article or blog article needs an image or a video? The answer is always yes. Are you asking yourself if the videos and photos need dental SEO? The answer is yes again. We live in a world that’s run by visuals and the constant need to feel connected. People are online more than you think they are. They absorb all the information they get from the internet, and that includes blogs on dental health.
Your dental practice will benefit from having informative and relevant blogs on your website. You use these blogs to promote the products and services that you offer. But promoting these blogs on your social media news feed is not enough. You need to make sure Google can find them. You need to make sure that when someone searches for the exact keyword that you used on your blog, Google will be able to crawl the vast wilderness of the internet and find your article.
To do that is more than about writing the proper topics. It’s about integrating search-engine-optimized images and photos.
While using original photos for your blog is always the ideal route to go, this isn’t always possible. You can use a variety of free image services, but don’t expect the best results. You might find the same image on other websites and social media profiles. You need to be careful, too, when choosing stock images. Try to sign up for the premium membership, at least. That will give you access to better images.
Next, you need to prepare your images for search engines. Image SEO starts with the file name. Google wants to know what your image is about, so use a file name that’s relevant to the image. If the image is that of a smiling toddler then use tampa-dental-procedure-smile-toddler as your file name. The main keyword is Tampa dental procedure, which is why this is the first phrase on the file name. The “smile toddler” phrase will help Google separate your image from all the other “Tampa dental procedure” file names.
You then need to choose the right format for the images. JPEG is used for larger photos. PNG is used if you want to preserve background transparency. WebP is just like JPEG but in smaller file sizes. SVG is used for logos and icons.
Before publishing the photos, make sure they are scaled for the internet. That’s great for dental SEO. The perfect size for a 2500×1500 pixel image, for example, is 250×150. You should reduce the image size but never to the point where it will be indistinguishable.