Are you interested in building a social media community for your patients? The answer should be yes. Otherwise, you are losing opportunities to build relationships with your patients. The community you create should be where you can employ your dental practice marketing strategy. One of the prerequisites of lasting success in your dental practice should be to build a base of loyal customers and fans. Hopefully, some will be advocates and ambassadors for your brand.
Here’s what you need to do to build a social media community:
Show Your Business’ Human Side
Your dental practice doesn’t have to be 100% perfect. Nothing is perfect in this world. You should admit your mistakes to your patients. You need to be open and transparent to your customers. Honesty and trustworthiness are prerequisites to building a community. When you show the human side of your business to your patients, they are more likely to endear your business to your customers.
Keep Communication Lines Open
The reason why you want to build a social media community is so you can community with your market. Stay engaged with your market all the time. Make sure there is someone online who can answer their inquiries and comments. Make it a point to reach out to them as soon as possible when you miss a comment or a question. If possible, send them a private message so they know that you are trying to reach them.
Share Your Interests and Passion
You should be truly passionate about oral and dental health. Share your plans for the future of your dental clinic with your patients. Tell them about the seminars and workshops you have attended. Let them in on the plans you have to procure new dental equipment. If you have new techniques that you want to employ, tell them about this and why it matters to you.
Help Others Connect to Your Story
Share the story of how you began your practice. Let others feel that you’ve struggled in the past, too. Humanize your dental practice. This will help your patients connect more with you. Why should they choose your products and services? Why should they trust you? Tell a story that will have an emotional impact on them.
Make Your Practice Easy to Find
Spread the word about your business. Make it easy for your customers to find and connect with you. Some of the things you need to do are to place share icons on your website, insert your URL on your social media descriptions, and join social media groups in the same niche as you.
Automating your responses to your patients is a no-no in dental practice marketing. You need to personalize the service that you provide to your customers. Give your services a personal touch, no matter how much effort it requires from you.