The most powerful tool you can use to market your services as a dentist is reviews and recommendations. More than 80% of your potential patients will want to hear positive reviews about your dental practice. A whopping 72% of that 80% will more likely visit your clinic after reading a positive review about it. Yes, that’s how powerful reviews and recommendations are when it comes to dental practices. That’s why you need to use dental SEO to effectively promote these on search engines.

No matter how great your reviews are, if no one finds out about it, you wouldn’t be able to maximize its potentials. Reviews are only great when their powers of persuasion can be harnessed. You can do that by following these tips:

Using a Long-tail Keyword

A short keyword will most likely fall to search engines’ deaf ears. There are too many “reviews” and “recommendations” on the internet. Google won’t be able to separate you from all the others. Look for a long-tail keyword that you can use on your testimonial page. For example, you can use emergency dental services in Lakeland if you offer such services.

Create the Page Title Using the Long-tail Keyword

The long-tail keyword should be part of the page title. This is more powerful and has more impact, SEO-wise. So, if your keyword is emergency dental services in Lakeland, your page title would be Customer Reviews for Emergency Dental Services in Lakeland. Google can’t miss such a long-tail keyword-rich title page.

Select a Page URL That Conforms to Your Keyword

You can customize your page’s URL address. You need to use your long-tail keyword for it because that’s going to be helpful for dental SEO. Google will rank your page higher when your URL address has the long-tail keyword. Depending on how long the keyword or key phrase it, you can use a shortened version of it, though make sure to maintain the root keyword.

Write a Meta Description

The meta description is the line of text that your web visitor will see when your website’s link appears on Google’s search results page. This line is usually composed of 160 characters, so make sure to be concise. Your long-tail keyword should be in this meta description. That will help Google recognize your website as an authority.

Add Page Content

You should write an SEO-rich paragraph that explains what these testimonials mean to you. think of it as an introductory to the testimonials that your customers are about to read. Of course, your dental SEO keyword should appear on the content to help Google find your webpage.