Healthcare has always been very personal. But because people depend primarily on insurance, they could not decide for themselves—what they need and how they can fulfill those needs. Your dental practice can change those ways by using very specific dental patient marketing strategies. These tactics should include many aspects of the patients’ healthcare history, as well as what the healthcare environment can provide for them.
Develop a Centralized Hub for Patient Information
Using a centralized hub where patient information is stored, dentists can make sense of the disparate facts of the dental healthcare industry. This hub should be equally accessible between dentists and patients, allowing both to see and monitor the patient’s dental health history, medications, procedures, and upcoming appointments. This will help centralize the decisions that relate to a patient’s dental health.
For dentists, the hub can be used to analyze data regarding patients’ demographics, psychographics, social, and behavioral factors. The analysis of such data will allow dentists and their marketers to develop specific and effective marketing programs that directly speak to the target audience.
Such data-driven marketing research will guide investments and improve return on investments. For example, a direct mail to households in a specific geographical location will result in a low ROI. But if marketers can use the data from the information hub to tailor-fit the campaigns to the target market’s demographics and socio-economic statuses, there is a higher chance for their campaigns to succeed. Their messages will be better targeted to fit the needs and wants of potential patients.
This statistical approach will consider many variables and patterns. It will study the relationships between data and optimize that information to create a well-designed marketing strategy.
Thankfully, the barrage of tools allows marketing professionals to focus on executing campaigns without necessarily spending the majority of their time on it. Marketers can set tools to remind customers about their upcoming appointments and examinations. These tools can aid retention marketing or the process by which dentists and other healthcare professionals retain customers.
With automated marketing, dentists can send personalized messages to their customers. These tools allow them to engage and reach out to their patients at a more personal level. Marketing emails will use the patients’ names. The content of the email will include information that is specifically relevant to the addressee.
Patient care is a journey. Through dental patient marketing, dentists must work to engage with patients and personalize marketing campaigns. This will have a profound impact on how your target market sees your practice.