It is no secret that dental marketing has gone almost completely digital-based. For many dental practices, this is a huge benefit for them, as it allows them to keep up with larger dental practices on a smaller budget. Out of all of the tools that you can use for your marketing, social media is one of the most prevalent ones. However, as popular as it has gotten as a marketing tool, there is a lot of problematic advice about it floating around the industry. Learn more about some types of dental marketing advice about social media that you should stay away from.
The more social media you have, the better
This is something that plenty of first-timers make in regards to their marketing. On paper, the sentiment makes sense. After all, if you want the most results, shouldn’t you increase your chances by utilizing as many tools as possible? However, if you do this, you will find that it will be hard to get solid results. If you spread your efforts too thin by using as many social media platforms as possible, you’ll find that it’s hard to focus on any one platform, which drastically minimizes your chances of getting the kind of results that you need.
Automation is the key
With the Internet being what it is, it can be very easy to just automate all of your social media marketing while you sit back and wait. However, a large part of what makes social media marketing as successful as it is is the ability for customers to reach the businesses they follow. It’s much better to engage with your patients to get results.
Use ALL the hashtags!
If you’ve spent any time on social media, you’re probably already familiar with hashtags and how they are used in your social media marketing. However, a lot of people make the mistake of using all of the popular hashtags, without any regard for how they relate to your social media content. As you can probably tell, this isn’t going to benefit you or your social media in any way or form, since people cannot find your dental marketing posts if your hashtags are about succulents.
Post about everything for true transparency
Transparency is an important factor in many practices and businesses, but you also need to maintain your professional boundaries with your patients and followers. Never talk about politics, religion, and other sensitive topics on your social media pages.