Every component of your dental websites must serve a purpose. The typography of your website aims to make the site more readable. It should want more web users to visit the website to get information from its content. However, when web users find it hard to decipher the web content because it is unreadable, you will lose your customers’ interest.
Remember that the purpose of your website is to make a good first impression. This is the first thing that people will notice about your dental practice. Their first interaction with your practice is through your website. In that sense, your website plays an important role in harmonizing the relationship you will build with your potential patients.
A confusing website will tell patients that you don’t care about them. They will feel that you are not taking care of what your brand might mean to consumers. In short, they want you to invest in a quality web design.
The Impact of Typography
Typography has such a huge impact on the readability of your web content. This refers to the height, thickness, size, line length, and spacing of the letters and other characters on your website. The spacing between the letters, lines, and images will impact the way your web visitors will interact with the content on your website. The readability of your web’s content depends on the typography that you use and how you use it.
Take, for example, Apple and its use of Helvetica Neue. Prior to switching to an in-house font, the tech giant used Helvetica Neue for its Safari browser. It transitioned to the new in-house font because it reads better on their iPhones and iPads.
Think About Your Audience
Older people will like bigger fonts. Younger people will want fancier fonts. It’s important to think about who’ll be digesting your content so you can use the appropriate typography for them. But again, when it comes to dental websites, people would much rather prefer it to be formal, professional, and structured. Your best bet is to go with serif fonts such as Times New Roman because this shows that you’re an authority in the field of dentistry.
Choose the fonts carefully. Your dental websites will suffer greatly if your typography will push the audience away. Make sure that the fonts and fonts size you use for your websites will not be a deal-breaker for your readers. Otherwise, the rest of the elements on your website will also suffer.