Like other industries, the dental practice marketing and the dental industry as a whole will see its own fair share of progress and evolutions. And as a dental practice, it is your professional responsibility to stay up-to-date with the industry’s current standards. Of course, being the professional that you are, you are more than happy to learn all about the new tech and incorporate this into your regular practice.
Now that you have, you’re more than eager to share news of this new technology with your patients, so you make use of your dental practice marketing to do that. However, they’re less than excited and a lot of it flies over their heads. How do you market new dental tech to your patients? Learn more about how to do this here.
Let them know how it benefits them
As s dental practice, it is very easy for you to be excited by the presence of new dental technology. After all, no matter what kind of tech it is, most of them are designed to make your professional life much easier, which means it will make your job easier, resulting in happier patients. Even better, but the presence of this new technology means that you can reduce patient discomfort on their side, so it’s a win-win on both ends.
However, the main reason why patients can’t get excited about new dental technology is that they don’t really see the difference. A trip to the dentist has been ingrained in our minds to be an unpleasant experience, and new dental technology just means another machine to poke around in their mouths.
If you’re going to be using your dental practice marketing to market your new tech at them, you need to focus on how this new technology can benefit them. Instead of talking about all the cool new features that it’s boasting, focus instead on how these features can make it easier for the patient, like reducing inflammation, shortens recovery time, a higher rate of success, etc. Patients care about how something will affect them.
See it from their perspective
At the end of the day, it all boils down to the patients themselves. You can have the latest in terms of dental technology, but patients aren’t going to see any of that. To help you with this, you should try seeing it from their perspective. New technology becomes intimidating, rather than exciting. To help them wrap their minds around it, let them know how this can actually benefit them.