Studies showed that more than 50% of us will have no qualms about canceling our dental appointments. We’re fine missing our dental appointments because generally, we are scared of going to the dentists and having our teeth checked. Heck, we’re even afraid to have them cleaned. That’s how much we hate going to the dentist. Look, we know that. We understand that patients are hesitant about setting up dental appointments. That’s why many dental clinics work double for their dental marketing strategies.
We understand that dental practices must find a way to persuade their target market to book an appointment, keep it, and actually go to the dentist to have a dental checkup or procedure. But how do we do that? Patients keep canceling appointments and ignoring dental marketing strategies because they are too afraid of the dentist. They go to the dentists only when their teeth hurt. They ignore dental blogs and they don’t sign up for newsletters either.
Here’s the thing: you need a solid marketing approach to attracting your customers. You do that through a call to action. What’s a call to action or a CTA? It is a text or an image on your website that pushes the web user to take action—either to call your clinic, sign up for newsletter, or set up an appointment.
Some examples of CTA are “call right now,” “visit our showroom,” sign up for our newsletter,” and “get a free quotation.” You’ve seen these examples before. Have you ever encountered these phrases: “follow us on Facebook and Twitter,” “register today,” and “click here to find out more.”
These words maximize your dental marketing efforts. They push your customers to take action. Casual web users have a short attention span. They are happy to just move on from your website without taking any action. They can leave your website without doing anything on the site. So, you need to push casual web visitors instead to do something about what they learned from your site.
You need to remember, though, that you cannot fill your webpages with CTAs. That strategy used to work before, but web users are savvier now. You don’t want to sound and look desperate. You need to incorporate your CTAs in your blogs so that it will look part of the strategy of attracting your patients. An effective CTA should grab the attention of the patients, use motivated words, and provide value to them. If you can, make the CTA personal, too.