Marketing a dental practice will require money. Sometimes, huge sums of money. The dental industry is a tough industry to be in. There’s a lot of competition. The market hates going to the dentist. Every element that will make a campaign fail is present, except for the fact that you can hire a dental marketing company that’s solely focused on developing a campaign suited for your practice.
But not all dentists can afford to hire a specialized marketing agency. Some dentists will prefer to do marketing on their own. They will try to generate leads according to how they understand SEO to work. They will post well-written content without realizing that being well-written is not the only requirement for content to go viral. They will post images without realizing how it can affect the target market.
That’s why you should never DIY a marketing campaign. You have no way of knowing how it can negatively affect your dental practice. Sure, not having an effect all is also possible. But that’s better than having a negative reputation in the industry. While you’re wasting your time and money on the former, it is the latter that could adversely affect the way you do business.
So, what do you need to do when you need to hire a dental marketing company but can’t afford to do so? Why, strike a deal, of course! Everything has its price, including marketing agencies that claim to be the best in the industry.
Offer Dental Services to Employees
Many of these marketing companies might open negotiations for an x-deal. This means you will have to provide dental services to their employees while they also try to build up your reputation. They will receive free dental consultations or services in exchange for crafting an ideal marketing solution for your dental practice. You can even turn some of their employees into your loyal patients so long as they are impressed by your services.
Find a Balanced Deal
You should not try to outmaneuver the other party. Strive to strike a balanced deal. You want this partnership to be successful, so you don’t want to abuse the dental marketing company. Take only what has been agreed upon, and never demand something that is not in the contract.
Do Payments in Tranches
You can also ask the marketing agency if they will allow your dental practice to pay in tranches. This means you won’t have to pay the full amount of the contract in one go. You can choose to pay according to milestones reached.
There is a way to have a marketing campaign especially crafted by a dental marketing company. You just need to be creative with your negotiation skills. And as always, never be afraid to hear the word “no.”