In the dental marketing industry, it is no secret that we are firmly in the age of digital marketing. Because of this, plenty of dental practices are looking to invest in digital marketing to get their practice noticed online. Of course, you must have joined the trend as well. However, even after months of digital dental marketing, you find that there is no change in your patient rates. In fact, you can find your practice at all online. Why is this?
There’s not enough information about you online
One of the most common reasons why it is difficult for potential patients to find your practice online is that you simply don’t have enough information about your practice online. This can be easily remedied by putting up as much relevant information about your practice on the needed channels. Put up your phone number, email address, and other relevant information on platforms like Google My Business. This will help increase your online footprint.
Lack of social proof
Another reason why it is difficult for users to find your practice online can be attributed to the lack of social proof on your websites and social media pages. Because they are trying to place a stronger emphasis on quality and the user, search engines now prioritize websites that have social proof in the form of user reviews and testimonials. This also helps convince potential patients that your practice will provide them with the level of service that they need for their dental health.
Your website isn’t optimized enough
One of the main factors that help contribute to your site’s online visibility is SEO, so if your website isn’t optimized enough, then it will be hard for users to find your website online. It’s important for you to work with a dental marketing company to work on your website and optimize it enough to help increase its chances of being found online.
Your social media marketing strategy is weak
Like it or not, a good dental marketing strategy needs a good social media marketing strategy to help complement it. Social media presence is just as important because a majority of online users are on social media, and will use this platform to help find your practice. If you don’t work on your social media, then it will be difficult for users to find your practice on this platform. In addition to this, make sure that you keep up a consistent flow of content and activity on your social media to help guarantee its effectivity.