There are a few things that can drive traffic to your website and improve your dental SEO score much like blogging. Through well-researched and relevant posts, you can improve your site’s ranking on search engines such as Google and Bing. But committing to dental blog writing is easier said than done.
It takes a lot of time to research and write blogs about your dental practice, as well as the various dental services that you offer. It sometimes involves money, too. If you need to hire photographers to produce unique images for your blog posts, that will cost your dental practice. You can always use stock photos, but original images always work better.
Stick to a Schedule
The most difficult part of maintaining a blog is committing to writing for it at least once a week. Yes, the minimum number of blog article your website should have is one a week. You’ll be losing readership if you go below that. Create a schedule that works for you. Are you better at writing during midnight or the early hours of the day? Can you do it every weekend? If you can do more than one blog post, do so. Your readers will love that you are regularly updating your dental blog.
Follow a List
List down the topics you want to talk about on the blog. It can be anything—from dental procedures to current industry events. You don’t always need to talk about oral health and care. You can talk about what’s on the news and share your thoughts with your readers (just try to avoid political stuff since this divides people). Show your authority by discussing industry trends. Your readers will find your blogs informative if they always get something from it.
Use the Proper Keywords
Build a list of keywords that you will use on your blog posts. This list will also guide the topics that you will write about. Do not ever publish a blog post without using the proper keywords. It won’t get anywhere. However, it is also important to warn you about overstuffing the blog with keywords. Google will flag and penalize your site for it.
Write Relevant Content
Never write about something you have not researched. Your patients will believe what you wrote. If you make erroneous claims, your dental SEO will suffer. Google hates duplicated content and irrelevant posts. The algorithm is sophisticated enough to analyze whether what you wrote is relevant and essential.