By definition, dental websites are a single domain with multiple webpages. This is the most standard definition of a website. What it does not define is how important websites are to businesses and professions. If you own dental practice and have not started the website yet, you risk losing many opportunities to attract your target market.
What happens when your target market is looking for a dentist in their location and you do not have a presence online? Most of your target market will look for dentists using Google’s search engine. If you do not have a website or even a Facebook page on Google, no one will be able to know about your dental profession. Google cannot index anything that does not exist. Even if you have a page on Google My Business, your patients will still look for a website because it is more credible.
The success of your dental profession will be based on its sales. If you have plenty of patients, then you have plenty of sales. Websites will enable you to reach out to your local market, as well as anyone who is looking for a dentist. The website will be able to reach people outside the state. If you are offering online consultation, this is more important than ever.
By now, you should be aware that running an online store or a website is more economical than a brick-and-mortar store. With a brick-and-mortar store, you will be required to follow zoning restrictions, pay for taxes and fees, and take care of utility bills. A website does not have all of these charges and fees. Rather, you will need to pay a one-time fee to your domain provider.
Even the cost of marketing is cheaper online than in the real world. Do you know how much printing a billboard-sized ad will cost you? It does not reach as many people as an advertisement on Facebook can, but it costs maybe 10 times more than an ad on Facebook or Instagram. You can use a plethora of marketing strategies online. And if the marketing strategy fails, you could easily change or adjust its parameters.
It’s easier to build trust and credibility when you have an online presence. Facebook and Instagram are not enough to convince patients that you are trustworthy and that they should avail of your services. Your website will be your home online. If you will notice other dental websites, they are filled with testimonials and reviews of their past patients. This will help potential patients decide to go to your clinic and avail of your services.
It is imperative that you create and build dental websites for your profession. Whether you’re running an online store or a brick-and-mortar store, a website will guide you to success.