When you talk about your dental practice marketing, you may be thinking about how your patients perceive your dental practice. However, a lot of people tend to overlook how your practice’s staff can have an effect on your dental practice and its marketing. However, this can make a huge impact on how your patients perceive your practice.
After all, your dental staff the people who your patients are going to be interacting with regularly, so you need to make sure that your staff is handling their responsibilities well. Read on to find out more about how staff conflict can have an effect on your dental practice marketing.
Patient service is no longer a priority
One of the biggest issues that you will see with staff conflict and how it affects your patients is the fact that if there are any issues with your staff’s dynamic, it will definitely affect how they handle your patients.
If your staff members are too caught up in their own personal issues with each other, then there is no more room for them to care about looking after the patients. As a result, your patients will definitely sense a huge drop in the level of service that they are being given, which can affect their perception of your dental practice.
The quality of service will definitely go down
We’ve already talked about how staff conflict can affect customer relations, but the quality of services that your staff will provide will see a huge drop as well. If the staff are too wrapped up in the conflict, it will be hard for them to care about prioritizing the level of service that they provide, which can have an impact on how good of an experience your patients will have with your dental practice.
Patients can sense conflict
The bottom line here is that staff conflict is definitely going to be a problem for your dental practice, mainly because of how this is going to affect your patients. No matter how well you try to keep it under wraps, your patients will be able to sense a conflict between your staff members, and your patients will be the ones who are going to be affected the most by this.
As much as possible, you should be handling any staff conflict as soon as possible, in order to avoid this from happening. If patients sense this, they can choose to leave a comment about this on social media, which can hurt your online reputation and your dental practice marketing.