It should be easy to choose the dental marketing strategies that will work for your practice, right? However, it isn’t that easy. You have to know your audience, determine your budget, empower your staff, and make a commitment so that these campaigns and strategies will work for the better.
The first order of business is to know what your business needs. This means taking a long hard look at your dental profession and asking this question: what am I lacking? Have you noticed how your competitors have migrated to the new technologies and even digitalized consultation? Have you noticed that their followers on social media are more engaged and that they have created a virtual community where their patients meet, discuss, and share their experiences?
If you notice that you were in that you’re lagging behind your competitors, this means that you are lacking the passion and the energy to pursue patients for your dental practice. What you should do is determine where your market is. What do they do? Who they are? Where do they hang out?
Do you know the answers to these questions, you can begin determining the kind of dental marketing strategies that will work for your profession. For example, you have a good following and social media that did not translate to actual patients in real life, this means that your followers are not likely your market. Your market is the people who need a dentist and who live near your clinic. You need to focus on knowing who these people are and how you can reach them in real life and the virtual world.
Look into community events; places and things that your local market is doing. If your followers are not translating into patients and sales, that means you need to make an effort to get to know them in person. Maybe they are not on Facebook and Instagram. Maybe your market is people you will meet at local fairs and events.
Once you’ve made that connection in real life, that’s the time you need to worry about your presence online and how they can reach you. Give away business cards and flyers with your dental practice’s name and contact information in it. Make sure your Facebook and Instagram profile pages are proudly displayed on the business card, too. That will encourage your market to check you out online.
Choosing the dental marketing strategies that will work for your business is never going to be easy. It will take a lot of research from your part just to pinpoint one strategy that will work. Do not be impatient. The reward is well worth it.