If you have new dental patient marketing strategies that you need to employ, you might have apprehensions about training your staff about these new campaigns. While teaching your staff new techniques and strategies to attract patients to your dental clinic can be difficult, it is not impossible.
What they need to understand is these new techniques and strategies aim to target a specific market. Once they have an understanding of what the goals of the techniques are, they will better apply it on the way they interact with your patients.
Consult With Them
First, you need to show your staff that you value their opinions about the strategies that you want to change. Consult with them before talking to a professional marketer to try and change the strategies that you have in place.
You should also ask for their opinions because they know the business better than any marketer you can hire. Consulting with them will also give you an idea about the techniques they employ to attract patients to your clinic.
What better way to show your staff that you respect their opinions about the dental clinic than by updating them about the strategies and campaigns that you might be trying in the future. Every time there’s a milestone reached by your marketing team, you should talk to your staff about it and the goals that the campaigns want to achieve.
When it is finally time to start the new dental patient marketing strategies, you should take time to train and brief your staff about them. The worst thing you can do is to let your staff be blindsided by these new campaigns.
It will put them in an awkward disposition which might affect their confidence at delivering their tasks. It might also dampen their productivity. You don’t want that because more than anything else, you need your staff for these new techniques to be effectively implemented. It takes the whole team to make productive marketing campaigns.
Your staff will play a crucial role in effectively using these new dental patient marketing campaigns to attract and retain patients. They know your clinic better than anyone. If some of them have been with you for years, they are assuredly protective of the business and their tenure with it. They will care about the business but as always, their loyalty should be rewarded not only with proper compensation but your respect and loyalty, too.