Admit it, it’s tempting to market your dental clinic by yourself and not hire a dental marketing company. After all, with a little research here and there, you’re bound to figure out the perfect marketing method that will work for your dental clinic. You don’t need to spend hundreds and thousands of dollars on marketing strategies that may or may not work. You want to experiment and while that is generally okay, the dental industry is another beast.
The general public is rightfully scared of going to the dentist. Visits to the dentists are scary because you never know what the dentist might recommend for your dental health problem. Do you need a root canal? Do you need new dentures?
Since most dental procedures are not covered by your health insurance, people are naturally apprehensive about having their teeth and gums checked. And here’s another thing: dental procedures can be uncomfortable, almost to the point of being physically painful. It’s a misconception that dentists have fought against for years.
One of the things that will help you correct these misconceptions and market your services is testimonials (whether in video or written form). A dental marketing company should have tricks up its sleeves to solicit reviews from your patients. They should not be annoying and they should not be too upfront about the review that they need your patients to write.
Before agreeing to work with a dental marketing company, it’s important to take a look at how it solicits reviews. These testimonials are important for any profession or business. Soliciting reviews is one of the things that marketing companies should be good at.
There are three ways that marketing agencies can solicit reviews from a customer: send follow-up texts and emails, create an incentive program, and for the in-person ask. Whatever the method the dental marketing company chooses, it should suit your business and it should be a method that you’re comfortable with.
Reviews are a great way to attract patients to your dental practice. According to research, 88% of consumers said they trust online reviews as much as personal recommendations. About 72% of those surveyed said that reading positive reviews make them trust a business more.
So, if you want to market your dental practice to the right audience, you should hire a dental marketing company that knows how to solicit reviews properly and with respect. The way you solicit reviews should not annoy or irritate your patients. Otherwise, they’ll be finding another dentist instead of doing a positive review of your practice.